Market segmentation of pepsi at an international level print reference this coca-cola once owned columbia pictures and a wine-producing business however, coca. Still, the primary market segmentation that is measurable, accessible and whose response can be noticed and worked upon is the segmentation on the basis of demographic segmentation coca cola focuses most on youngsters between the ages of 13 to 25. The coca cola company: marketing coca cola has segmented the worldwide market on the basis -demographics: coca cola segments the market on the basis of. The coca-cola company demographic segmentation is by age, income and family life cycle the coca-cola company segments the ages from above 12 they have stated they do not target those who are 12 and under.
Marketing assignment on: external analysis of coca cola now we would be analyzing the key external forces for coca cola in this segment of the presentation we. Home statistics 39 interesting coca cola demographics expected to enter their primary customer segment by the year 2020, with an average increase of income in. Based on demographics, coca-cola's original coke is targeted to individuals between the ages of 14-30 these individuals tend to be young, unmarried, and often are students. Market analysis: coca cola company the geographical segmentation for its products is worldwide demographic factors refer to the social economic features of.
This is a response post to valeria's post about marketing approaches of coca-cola i agree with valeria that coca-cola does segment the market depending on geography i've personally experienced the difference in 3 of the 4 ps in marketing while i spend my summers in hong kong during summertime. Coca-cola (coke) coca-cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally the coca-cola company claims that the beverage is sold in more than 200 countries. It segmented the world market based on different geographic traits demographic: coca cola segments their market on the basis of age as well as income. Designation coca-cola gave to the moroccan market segment included metropolitan areas and large towns, represented 52 percent of the country population this segment sought social bonding as. The goal for every industrial market segmentation scheme is to identify the examples are coca-cola and some of the general electric businesses demographics.
To understand the coca-cola's product and its value perception, here is the stp analysis 321 segmentation strategy the competitive market and the changed demands of consumer have made coca-cola to satisfy their needs by improving and changing its product. One of the best companies at market segmentation is coca cola one might argue that much of their success has come about from dividing markets into clusters of people with similar tastes and buying. An analysis of market segmentation of the coca-cola company market segmentation of coca-cola introduction as everyone knows, the coca-cola company (see appendix a) is a well-known big drinks manufacturer with over one hundred year. Demographic segmentation is the market segmentation strategy in which the total market is divided on the basis of customer demographics demographic segmentation slices the market on demographic variables like age of the customer, gender, income, family life cycle, educational qualification, socio-economic status, religion etc.
Pepsico market segmentation pepsico vs market segmentation introduction pepsi-cola was founded by a druggist, caleb bradham in year 1898 (overview, 2008. The coca-cola company operates in the non-alcoholic beverage market and is well-known for its billion-dollar soft drink, coca-cola as of december 31, 2015, the company, which was founded in 1892. Coca-cola hbc's obppc (occasion, brand, package, price & channel) strategy offers people the right product for the right occasion. Coca-cola company is making the segmentation in terms of geographic, demographic and psychographic it operates through six business segments: north america, eurasia and africa, europe, latin america, pacific and bottling investments (marketline, 2012.
Coca cola has been successful in blending its products according to the geographic, demographic, behavioral and psychographic segmentation strategies. Soda giants coca-cola and pepsi are failing to win over the 18 to 24 demographic. The segmentation options available to coca-cola company include, segmentation based on demographic variables, behavioural variables and segmentation based on benefit sought.